Ever heard of a Rage Room?

Small stores are popping up where people relieve stress by smashing things.

Yeah, you read that right. Customers are provided with golf clubs, sledgehammers, pipes, and baseball bats. Then they smash stuff.

Frustrations are released by breaking plates, glass items, electronic equipment, and furniture. Apparently, a lot of people with desk jobs love crunching printers.

Interested? Twenty minutes will cost you $65.

Anger. It's everywhere. Drive on a busy road and you’ll find plenty of it. Spouses are angry at each other. Employees are mad at bosses. Teens are ticked at parents. Citizens cuss at the government.

Study television and movies. Almost every scene contains conflict, whether it's external or internal. Conflict is the heartbeat of every great story.

So what does this mean for marketing? Everything.

When you find your target market, get to know them. Really know them. Their favorite channels, restaurants, sports teams, and stores. But — more than anything else — understand what makes them mad.

What raises their blood pressure? What makes them want to rant on social media? What's the proverbial rock in their shoe?

When you identify their anger ‘hot buttons,’ you’ll find an opportunity to serve them. This is vital for your marketing copy. Without empathy, your messaging will sound robotic and cliché.

Great copywriters, however, start with the problem before they offer a solution. In marketing, it looks something like this:

ANGER ➡️ SOLUTION ➡️ TRANSFORMATION ➡️ OFFER ➡️ RESPONSE

Great messaging is when your target market says to herself, “They’re talking to me. How do they know that?”

Anger is one way to cut through the clutter. Or, if you’re lazy, just hand out business cards at the nearest rage room.

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Check out our free PDF book: “I Hate Marketing: How To Grow Your Sales Without A Fancy Marketing Plan”