You’ve heard Paul McCartney’s classic song, “Wonderful Christmastime” a thousand times.

How much money do you think he earns from that one song?

Released in 1979, the single continues to generate holiday cheer for the former Beatle.

Just how much?

Including royalties from cover versions, Forbes estimates McCartney banks $400,000 - $600,000 per year from that one tune. Do the math. The quirky, love-it-or-hate-it single has earned Sir Paul about $20 million dollars.

A Christmas miracle, indeed.

How much did McCartney invest in originally producing the song? It wasn’t much. He wrote, produced, and performed every instrument on the track.

What’s the takeaway? When you do things the right way from the start, it can pay off over and over. Paul McCartney executed a plan, and it has paid off handsomely.

Do you have a smart plan for your marketing?

An effective marketing plan helps you make smart decisions based on:

…Your target market

…Your lead capture system

…Your lead nurturing system

…Your sales conversion strategy

We figure all this out for you through our Brandiscover™. It’s a comprehensive plan that guides your present and future marketing decisions.

When you get your strategy right in the beginning, it will be rewarded for years to come.

Next time you hear “Wonderful Christmastime” just think about that.

You’ll never listen to it the same again.

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