There’s great power in branding.

What is branding?

“A brand is a reason to choose” (Cheryl Burgess).

Consider the Blockbuster Video store in Bend, Oregon. It’s the last Blockbuster in the world.

Tourists snap selfies in front of the iconic sign. They purchase sweatshirts, hats, and bumper stickers which proudly proclaim, “The Last Blockbuster on the Planet.”

What’s the draw for this humble video store?

Branding.

It’s the logo, the aesthetics, the anticipated shared experience. People say, “How could we not stop? It’s the last one.”

Always remember the power of branding… even for a once-famous store with only one remaining location.