Finding The Best Ideas
Grabbing attention.
It doesn’t require a megaphone or a stage.
Grabbing the collar of a distracted audience simply means... different.
Are your images different? How about your messaging?
A good rule: discard your first idea. Why? Because others have thought of it, too.
Instead, drill down 4-5 ideas into uncharted territory. That’s where the good stuff is... the different stuff.
Marketing is about purple elephants and dancing leprechauns; looming zeppelins and kaleidoscope eyes. Or maybe something quiet and subdued, like a cotton candy canoe.
How is your marketing grabbing attention?