There is a simple but overlooked marketing principle: SHOW THE WAY.

How does someone do business with you? Don’t make your customer decipher the steps. Pave the way for them.

Show them. Tell them. Direct them.

If it takes more than 15 seconds for someone to figure out your process, they may never do business with you. Break through the clutter and make it as easy as 1,2,3.

Consider using a visual process on your home page. For example, take CarMax’s plan for selling your car:

1) Tell us about your car

2) Get your offer

3) Make your decision

Simple is better. Show the way.