Remember EYE FLOW when it comes to your marketing designs.

Take websites, for example.

When people visit a home page, research shows their eyes start at the top left-hand corner, then move to the top right-hand corner, then to the bottom-left, then finally to the bottom-right.

It’s a classic Z formation.

For a website above-the-fold, it’s critical to place your Call to Actions in the top-right corner and middle of the page.

People scan more than they read. Design with eye flow in mind.