Storytelling is the heartbeat of powerful marketing.⁣

⁣Instead of using boring and cliché copy, ask yourself these “story-generating” questions:⁣

• Where does the customer’s story begin?⁣

• How are they destined to be the hero?⁣

• What do they need?⁣

• What obstacles/villain do they face?⁣

• How can I guide them with an expert plan?⁣

• By following my plan, what do they avoid?⁣

• By following my plan, what do they gain?⁣

⁣In the marketing story, the customer’s the hero and you’re the dependable guide.⁣

⁣Invite your audience to a fireside chat and revel them with this tale.