Are you harnessing the power of Call to Actions?

What is a Call To Action? What you want your prospective customer to do next.

Take websites, for example. Without a Call to Action, your site becomes a static business card and doesn’t generate sales.

A fancy home page and pretty pictures aren’t enough.

Look in the mirror and ask yourself: “What do I want my web visitors to do?”

Call a number?

Download a PDF?

Schedule a free consultation?

Make your Call to Action impossible to miss. Put it upfront in your prime real estate. Design your messaging around it.

An effective Call to Action doesn’t have to be super clever or witty. But it does need to be bold… and clear.

A prospective customer wonders two things:

1) Why should I click this button?

2) What will I get if I click this button?

So, instead of “Contact Us” try “Get My Free Proposal.” Instead of “Learn More” try “Request A Demo.”

Other tried-and-true favorites:

“Get The Guide”

“Watch Now”

“Give It To Me!”

“Yes, I Need That!”

Take a look at your website. How are your Call to Actions?