Playing the “drop the price” game is tough. Do you really want to slug it out with the Walmart's of the world?

But let’s face it, sometimes we get desperate.

When sales are low, the temptation is to slash prices. Sometimes that works. But often, a better option than discounting price is increasing value.

How? Think “bundle.”

Bundling is selling a package of goods or services for a lower price than if the customer bought all of them separately.

This includes throwing in extra bonuses, additional services, or customized solutions.

Some examples:

• A computer package (monitor, mouse, keyboard, and preloaded software)

• A fast food “value meal” (burger, fries, and drink)

• Cable packages (tv, internet, and phone services)

• Insurance (home and auto policies)

• Video games (console and games)

Most importantly, a bundling strategy helps maintain your price point. And here’s the beauty… from a marketing angle, the customer sees it as a fantastic deal.

Customers benefit from the intrinsic value, you benefit from the profit margin. Win/Win.

Great marketing isn’t limited to ads. It also uses imagination with core offerings, connecting pieces together to make something altogether wonderful.

Think of your product line — could it benefit from creative bundling?

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