The price you charge becomes more irrelevant when you serve your niche. ⁣⁣

⁣⁣Who charges more: a general practitioner or a brain specialist? Specialists solve a specific problem for a specific target group. ⁣⁣

⁣⁣How do you become known as a specialist in your field?⁣⁣

⁣⁣Start with the messaging — are you focusing more on FEATURES or BENEFITS?⁣⁣

⁣⁣•‘Features’ highlight what your product/service does ⁣⁣

(“our umbrella opens fast!”)⁣⁣

⁣⁣•‘Benefits’ highlight how your product/service improves a person’s life⁣⁣

(“our umbrella keeps you 100% dry from the rain and UV-protected from the sun!”)⁣⁣

⁣⁣See the difference? It’s a subtle but powerful shift. Niche marketing answers not only the “what,” but the “why.”⁣⁣

⁣⁣Why do people crave specialists? Because of the promise of an improved life. ⁣

⁣When you focus a targeted market on the benefits you offer, you’re viewed as an expert. And guess what? Expertise and profitability are natural bedfellows.⁣⁣

⁣⁣What are the three top benefits of purchasing from you?⁣⁣