Beware causing your potential customers the dreaded "Decision Fatigue.”

This ailment occurs when you offer too many product/service options, causing action paralysis.

Research shows people respond best with fewer options, not more.

Same thing goes with your messaging. Consider your website. Is it streamlined with one big idea? Or is there information-dump?

Avoid unnecessary speed bumps. Show a clear path and step people through a simple process. Even complicated industries/services can reduce the clutter into manageable action steps.

This is why understanding your Lead Product (foot-in-the-door offer) and Bullseye Product (most profitable offering) can transform your messaging.

The rest of your marketing should gravitate around those two core strategies.

It may be cliché, but in most marketing, less really is more.

Take a fresh look at your marketing. Are there areas causing your potential customers to hesitate?