Copywriting Lesson from the movie "Hook"
In the movie “Hook” (1991), Robin Williams plays Peter Pan.
The plot focuses on "The Boy Who Wouldn't Grow Up” — after he grows up.
As Peter returns to his friends, they don’t recognize him as an adult.
But one of the boys stretches and pulls Peter’s face until he finds hints of the young Peter.
“There you are, Peter!”
The Golden Copywriting Lesson
As you craft the words describing your business, look beyond the surface.
Stretch, pull.
Say things with a dash of magic.
If you’re marketing a restaurant, avoid surface-level “We have great customer service and delicious food.”
That sounds like everyone.
Stretch, pull.
Say, “Remember grandma’s house? Biscuits baking. Savory spices. Gurgling pots on the stove. There you are, in your favorite seat at the old table, surrounded by loved ones and oft-told family stories. That’s the atmosphere we provide, serving each plate with lots of love.”
Over the top? Perhaps.
Forgettable? Not a chance.
In your marketing, Neverland pixie dust goes a long way.
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About Me
Hey, I’m Brian, co-founder of Genie Jar Digital. Born a Tar Heel but now a Virginian, I’m a father of five and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a mean moonwalk on a slick kitchen floor.