Imagine hiking into Montana's Centennial Mountains. You discover a 28,000-acre mountain range, lush foliage, and abundant wildlife.

You may also stumble across Brower's Spring.

Barely a trickle, it’s easy to step over without a thought. But there’s more to it.

This little dribble of water gradually meanders into a creek, which streams into a reservoir, which cascades into a tributary, which then empties into the mighty Missouri River.

That’s right, tiny Brower’s Spring serves as the source of the Missouri, the largest and longest river in North America.

Significant sales flow from smart strategy, and Google Ads offer one of the best strategies for small businesses. Think of it as your headwater for a growing revenue stream.

WHY YOU SHOULD CONSIDER GOOGLE ADS

But what about Facebook ads?

If you have the budget, do both. But if you only can afford one, Google is our recommended choice.

Remember...

Facebook Ads are “Paid Social” (targeting people who match specific demographics)

⁣Google Ads are “Paid Search” (targeting people who search for specific keywords)

Here are some other reasons to consider Google:

1) Google has a large suite of platforms

The Google universe looms large.

There’s Google.com, YouTube, Gmail, and the Google Display Network.

When you tap into Google’s massive reach, it’s like fishing in a lake stocked with hungry fish.

As a bonus, your Google Ads connect seamlessly with Google Maps and Google My Business.

2) Google Ads reach people who are ready to buy

Google Ads excel at bottom-of-the-funnel prospects (those ready to buy).⁣ Why? Because your ad appears when someone uses words associated with your product or service.

Google Ads harness the power of keywords. When someone types words into their search box, it determines the ads they see.

Because these people often have the intent to purchase, your ad shows at the perfect time in their customer journey.

3) Google Ads deliver immediate, high-quality leads

Google dominates the search engine world. It’s a gatekeeper giving access to all types of information.

When you advertise with Google, you benefit from this amazing advantage. Your ad has the potential to zoom to the top of the search results page, bypassing all other content.

Because Google matches the problem with an immediate solution, the people sent your way are high-quality leads.

Ready to start using Google Ads?

⁣If you’re looking to grow your revenue stream with qualified leads, Google Ads provide an ideal platform.

We can help you. Genie Jar Digital offers complete set-up (keyword research, copywriting, call-to-action strategy, and landing page creation) and daily oversight to your Google Ads.

To get started, email us or schedule a short chat using our online calendar below.

⁣Just like Brower’s Spring, a few small ads can lead to a fresh torrent of sales.

⁣

About Me

Hey, I’m Brian, co-founder of Genie Jar Digital. Born a Tar Heel but now a Virginian, I’m a father of five and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a mean moonwalk on a slick kitchen floor.