No matter your opinion on Joe Exotic (from Netflix’s Tiger King), there’s something important we can learn from him.

And surprisingly, it's a marketing lesson many business leaders fail to do.

As you steer your business through this Coronavirus storm, remember this critical principle…

YOU MUST CONTINUALLY REINVENT YOUR BRAND

Joe Exotic constantly tried new things:

• Filmed an online reality television show

• Staged shows at fairs and in shopping malls

• Produced country music albums and videos

• Ran for Governor of Oklahoma

• Ran for President of the United States

Though his actions were often misguided, Joe Exotic didn’t stand still.

What about you? Is there forward motion in your business?

TOO MANY BUSINESS LEADERS ARE PARALYZED BY THE CORONAVIRUS MELTDOWN

Entrepreneurs are panicking as their brick-and-mortar stores remain closed.

For these business owners, they see their investment and hard work evaporating overnight.

As the days turn into weeks, physical stores continue to struggle and layoff workers.

But businesses with strong online strategies are maintaining their sales… and often growing. 

You can start growing your business, too.

E-COMMERCE WEBSITES FOR BRICK-AND-MORTAR STORES

Now is a critical time to transition your business.

But what’s holding you back from online sales?

• “It’s too complicated”

• “I don’t have the time”

• “It’s too expensive”

• “We’ve never done it that way"

Those mindsets will ultimately close your doors for good.

Reinventing your business requires overcoming excuses. During this upside-down season, it’s essential to try new online strategies.

ROBUST ONLINE SALES FOR ANY INDUSTRY

Take a hard look at your online presence. Is your website designed for robust sales?

Genie Jar Digital specializes in building e-commerce websites for brick-and-mortar businesses just like yours.

And your site can be ready in as soon as 10-12 business days.

Restaurants

-Do you have a way to accept takeout orders and payments?

Retail

-Do you offer an online store for your products?

Service-Based

-Have you pivoted by offering new online services?

Why wait? Each day without an e-commerce site means more lost sales.

YOU CAN TRANSITION FROM BRICK-AND-MORTAR INTO ONLINE SHOPPING

The internet permanently changed consumer purchasing habits.

In the past, you visited a store for almost all your supplies. Today, a computer click delivers products to your front porch.

And it’s not going to change.

It’s time to position your business for both the short and long-term.

To get started, schedule a free strategy call.

Let’s grow your business through this season and beyond.

About Me

Hey, I’m Brian, co-founder of Genie Jar Marketing. Born a Tar Heel but now a Virginian, I can do a great moonwalk on a slick floor. If you need help with your small business marketing, we offer marketing plans, online search rankings, social media management, content creation, and website design.