What makes a great Super Bowl commercial?

Music? Stars? Humor? Monkeys?

In our humble opinion, key elements should be found in every high-performing ad:

• Is the product front and center?

• How entertaining?

• How memorable?

• Is there a call-to-action?

So… drum roll… we present our TOP 6 Super Bowl LVI commercials (in no particular order):

Doritos

Gotta love a little Salt-N-Pepa in the jungle.

BMW

Featuring the star power of Ahhh-nold Schwarzenegger and Salma Hayek.

Coinbase

This one broke the rules with a bouncing QR code so popular it crashed the app.

Verizon cable guy

Jim Carrey slipped the uniform back on for some wacky customer service.

Pringles

Real stat: 43% admit getting their hand stuck reaching for that last chip.

Meta Virtual Reality Headset

The heart-wrenching tale of animatronic friends hits all the story beats.

Agree? Disagree?

What were your favorite 2022 Super Bowl ads? Let us know in the comments.