We advise clients to avoid carousels (image sliders, slide shows) on their websites. These are fixed images placed together in a sequence.

Also be cautious of video backgrounds (when a video clip plays automatically as a user visits the page).

Website Carousels and Videos Lower Your Conversions

While there are exceptions, these once trendy tools can hinder your sales.

Here’s a short and fantastic article by Studio 1 Design. These are some takeaways:

• Unexpected and uncontrollable movement is an irritation factor

• Sliders confuse website users, because they feature multiple offers at one time

• Users often ignore the slider because of “banner blindness,” so your slider is essentially a waste of space

• Users often skip the messages in your slider as they think of it as an ad

• Sliders slow down your site loading speed, which negatively impacts your search engine optimization (SEO)

• Sliders don’t always work well on mobile devices

• Video backgrounds slow down page loading

• Video backgrounds send away mobile users because the video eats up mobile data

• Video backgrounds distract from your call-to-action (CTA) as a moving video clip draws attention to itself instead of your CTA

For more info and other alternatives, check out the article.

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About Me
Hey, I’m Brian, co-founder of Genie Jar Digital. Born a Tar Heel but now a Virginian, I’m the father of five teenagers and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a mean moonwalk on a slick kitchen floor.