Content Marketing
Content is king of the digital marketing world.
Start thinking of your content as “brand journalism.” Every company should practice it, no matter if you make whatchamacallits, manufacture trinkets, or produce tiddly-winks.
Great content gives readers plenty of excuses to stay on your site. It also shows you have expertise in your field. And people want to do business with experts, not apprentices.
Answer the most common questions of your target market
Are you empty of ideas? Tired of staring at a blinking cursor when trying to write?
Here’s the simple solution: ask yourself, “What questions are my customers asking?” Which means you have to actually understand the people who give you money. Yeah, crazy thought!
Make a list of those questions, then answer them as blog articles. Genius! You’ll never run out of content.
And BIG BONUS! When prospective customers search online for answers, your Pulitzer Prize-winning articles will be waiting for them. Wham. Bam. Hello there, new customer.
Stories make for sizzling content
The human brain is hard-wired for tall tales. The best communicators know and use this principle. Hey, even Jesus spoke in parables.
So before you offer a potential customer your product, hook them with a story. It’s like placing a nice, juicy worm on the end of your fishing rod.
Once you identify a story, transition it to your main point. Stories and big ideas go together like tea and sugar. And if you don’t love sugar in your tea, something is seriously wrong with you.
Content drives leads and sales
With the right strategies, you can boost search engine rankings, improve website conversion rates, and drive brand awareness. In other words, you’ll make more money.
And money pays the mortgage.