Some of the trickiest parts of copywriting include headlines, subject lines, and titles.

It’s a challenge to summarize content in a way that compels people to click.

Here’s what you’ll find in this video:

:10 We get paid millions and billions for this advice 😎
:31 Why headlines matter
1:03 How NOT to write a headline
1:16 The big problem with website headlines and content titles
1:28 The headline framework we use every day
2:13 A trick for writing headlines
2:48 Why creativity is sometimes a bad thing
3:15 The secret weapon for great headlines and subject lines
4:00 How to utilize mystery in your headlines
4:34 The power of using “story loops”
5:08 Our amazing plaid shirts
5:32 Three important details to remember
6:45 A Muppets reference

There’s a potent combo in marketing. And many people overlook it.

It’s the blend of traditional (radio) and digital marketing (social media).

Looking to reach and engage with your target market? Radio and social media provide the perfect pairing.

In this video, we interview Allen Fabijan, award-winning personality (106.1FM in Hampton Roads) and marketing & media expert. Many people know him through his brand, “Some Guy Named Allen.”

In this discussion, you’ll learn:

🔸Why radio is still wildly effective in reaching your prospective customers

🔸How to unite your radio and social media messages

🔸Best call-to-actions to use for radio ads

🔸How to develop contests or promotions with a united radio/social media strategy

🔸Ways to measure visitors coming to social media platforms from your radio advertisements

Connect with Allen at www.facebook.com/SomeGuyNamedAllen

“Is that you on Instagram?”

It's a question you want people asking.

Why? Because they've noticed your content.

Better yet, you hope they comment on your posts.

In marketing terms, we call it “engagement.”

Engagement leads to more reach, which brings more eyeballs to your brand.

In this livestream, we interview Instagram expert Antonia Semanskee.

Antonia explains how to create content and develop relationships that lead to referrals, clients, revenue, and increased profitability.

What you’ll learn:

🔷How to create meaningful content

🔷How to define Instagram engagement

🔷Why engagement matters

🔷Things to remember if you struggle to connect with your audience

🔷Tools used to measure engagement rates

Connect with Antonia at www.consultingbytoni.com

Without leads, there are no sales...⁣
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Without sales, there is no revenue...⁣
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Without revenue, you’re sweating the next mortgage payment.⁣
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Are your sales struggling?⁣
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In this livestream, we interview sales expert Susan Mann, founder of Compass Sales Advisory.⁣
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Susan works hands-on with small and mid-sized businesses to build their sales engines. ⁣
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While others may consult or train, Susan focuses on the foundations of Strategy, People, Process, and Tools to create you a framework for predictable revenue.⁣
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Her unique perspective will bring solutions to power your business growth.⁣

There’s a beautiful, unexplored world of opportunity awaiting. And it can transform your stagnant business.

It’s called online advertising.

In this livestream, we’re solving the puzzle of online ads — especially in the landscape of a COVID-sensitive world.

We interview online ad expert Jeraud Norman of Jeraud Marketing Group. He shows us how to thrive in the online space.

In this video you’ll learn:

🔸How COVID-19 is impacting online advertising

🔸Current response trends across industries

🔸How businesses should adjust their message during this season

🔸Which digital channels are working better than others

🔸How to get started with an online campaign

How’s your marketing funnel?

You may wonder, "My marketing… what?"

A marketing funnel is critical to your business. Trying to grow a business without one is like flying a plane without wings.

A funnel is how your marketing pieces connect. And when all the pieces work together, a prospect transforms into a paying client.

But how do you build a funnel? And what should be in it?

In this video you’ll learn: 

🔷 The main problem with most marketing funnels

🔷 The 7 core pieces of a successful funnel

🔷 How to apply a simple 'funnel template' to your business

Once you witness how a funnel works, your marketing will change forever. 

And you’ll gain a framework for capturing leads and converting them into sales.

Video Marketing.

Most business leaders are scared to death of it. Or at least confused about how to get started.

And that’s a shame. If you’re not creating video, you’re falling behind.

It dominates social media platforms. It’s also the #1 media for content marketing by a long shot.

We’re interviewing video expert Cheryl Tan. Cheryl is a former TV news anchor (WAVY-TV), reporter, and television host. She now coaches high-performing executives through her media and video consulting firm (www.cheryltanmedia.com).

In this video, you’ll learn:

🔹How to get over your fear of video

🔹Which is better — live or pre-recorded?

🔹How to use video for either a service or product

🔹The ideal length of your marketing videos

🔹How to start and end videos for big impact

Are only a handful of people seeing your posts? 

Tired of providing quality content with small results?

In this training, we're talking with Dr. Hans Boateng, also known as The Investing Tutor.

In a short timeframe, Dr. Hans has grown his online reach to over 18,000 on Instagram and 14,000 followers on his Facebook business page. He’s also cultivated a devoted fanbase of podcast listeners.

Because of his content tactics, his business has exploded and brought him international recognition.

In this video, Dr. Hans explains:

🔸How to use social media to advance your company

🔸Proven strategies to engage followers

🔸Fresh ideas for creating powerful content

🔸How to gain more followers and build online relationships

In this 15-minute training, you’ll learn a simple 4-step marketing plan.

If you’re just getting going with your business — or thinking about starting one — it's a must-watch.

And for you seasoned entrepreneurs, these principles also apply to established businesses.

The video covers:

🔹The most important FIRST step for any successful marketing endeavor

🔹The one visual element that has a surprising impact on your marketing

🔹What most people forget to do with their websites — and how you can fix it

🔹How to draw more visitors to your website

Are you frustrated with the social media for your business? 

…You're not sure what content to post
…It’s hard finding the time to do it right
…You’re overwhelmed managing multiple accounts
…And you’re not even sure if it’s effective!

In this video training, we cover topics such as:

🔸The 1 surprising graphic that will boost your posts every time

🔸Amazing image hacks that will save you time and money

🔸An often-overlooked item that will transform your posts

🔸The 2 social media details most people skip — to their detriment

🔸How to churn out content like a pro

🔸How to maximize your presence on multiple platforms

🔸The guaranteed way to measure if your social media is working

In this video, we recommend website changes that can help your business thrive during times of economic upheaval.

Some of the principles you’ll learn:

🔹The power of the 5-second test

🔹How people consume your website content — and why it matters

🔹The great problem with many websites

🔹The 1 thing your homepage must absolutely have

🔹How your website can produce leads for you

🔹Effective ways to structure your site

Local businesses face an unprecedented challenge. COVID-19 has thrown everyone for a loop.

In this video, you’ll receive a step-by-step marketing plan of how to carry your business through this crisis.

You’ll learn 3 key marketing actions you should be doing NOW:

🔸Must-have elements of your website

🔸Proven ways to gain more leads

🔸How to nurture leads into sales