The 1-Page Marketing Plan — free resource
This one-pager gives an incredible overview of marketing strategy. Fill it out with your team and brainstorm action steps.
Here’s the key: You don’t need a marketing plan hundreds of pages long. The best strategies are simple and straightforward.
Regarding the last line of the plan (#7-9), here are some additional resources:
Delivering A World-Class Experience
Increasing Customer Lifetime Value
Orchestrating and Stimulating Referrals
For more details, check out The 1‑Page Marketing Plan by Allan Dib.
“I like to think of marketing dollars as firepower. You need to use your limited firepower wisely so that you can successfully hunt, come home victorious and feed your family. However, if you start randomly firing in every direction, you’re going to startle and scare off your prey. You need to be targeted and clever if you wish to be victorious.”