What makes your business remarkable?

Be careful to avoid a pat answer. Think this one through.

If you provide a remarkable experience, people won’t blink at premium pricing.

There are certain hallmarks of remarkability:

A product exceeding expectations…

Service focusing on tiny but important details…

Communication which is quick and attentive…

Everyone craves amazing experiences — and we love to tell our friends about them.

Zappos is known for their remarkable customer service.

Patagonia is known for their remarkable clothing durability.

Casper Mattress is known for their remarkable trial period.

To be remarkable, you’ve got to take a risk. Where there is risk, there are good stories. And where there are good stories, there are rich opportunities.

Remarkability lies in the edges. The biggest, fastest, slowest, richest, easiest, most difficult. It doesn't always matter which edge, more that you're at (or beyond) the edge. -Seth Godin

Create ways to be remarkable.

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