Building your marketing plan is like constructing a house. You lay a foundation, then add four walls.

The foundation is your One-Liner — being able to describe what you do in one sentence. This simple phrase is like a marketing North Star because it directs your future messaging.

Now, add the walls:

Wall #1: Target Market

Wall #2: Brand Personality

Wall #3: Lead Generator

Wall #4: Bullseye Product

These walls, or marketing angles, show what makes you different. It reveals your unique brand.

Successful marketing flows from these five core elements.

Do you know your One-Liner and Four Walls?