We advise clients to avoid carousels (image sliders, slide shows) on their websites. These are fixed images placed together in a sequence.
Also be cautious of video backgrounds (when a video clip plays automatically as a user visits the page).
Website Carousels and Videos Lower Your Conversions
While there are exceptions, these once trendy tools can hinder your sales.
Here’s a short and fantastic article by Studio 1 Design. These are some takeaways:
Unexpected and uncontrollable movement is an irritation factor
Sliders confuse website users, because they feature multiple offers at one time
Users often ignore the slider because of “banner blindness,” so your slider is essentially a waste of space
Users often skip the messages in your slider as they think of it as an ad
Sliders slow down your site loading speed, which negatively impacts your search engine optimization (SEO)
Sliders don’t always work well on mobile devices
Video backgrounds slow down page loading
Video backgrounds send away mobile users because the video eats up mobile data
Video backgrounds distract from your call-to-action (CTA) as a moving video clip draws attention to itself instead of your CTA
For more info and other alternatives, check out the article.
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About Me
Hey, I’m Brian, co-founder of Genie Jar Digital. Born a Tar Heel but now a Virginian, I’m the father of five teenagers and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a mean moonwalk on a slick kitchen floor.
