Grabbing attention.

It doesn’t require a megaphone or a stage.

Grabbing the collar of a distracted audience simply means... different.

Are your images different? How about your messaging?

A good rule: discard your first idea. Why? Because others have thought of it, too.

Instead, drill down 4-5 ideas into uncharted territory. That’s where the good stuff is... the different stuff.

Marketing is about purple elephants and dancing leprechauns; looming zeppelins and kaleidoscope eyes. Or maybe something quiet and subdued, like a cotton candy canoe.

How is your marketing grabbing attention?