Storytelling is the heartbeat of powerful marketing.
Instead of using boring and cliché copy, ask yourself these “story-generating” questions:
Where does the customer’s story begin?
How are they destined to be the hero?
What do they need?
What obstacles/villain do they face?
How can I guide them with an expert plan?
By following my plan, what do they avoid?
By following my plan, what do they gain?
In the marketing story, the customer’s the hero and you’re the dependable guide.
Invite your audience to a fireside chat and revel them with this tale.