The price you charge becomes more irrelevant when you serve your niche.
Who charges more: a general practitioner or a brain specialist? Specialists solve a specific problem for a specific target group.
How do you become known as a specialist in your field?
Start with the messaging — are you focusing more on FEATURES or BENEFITS?
•‘Features’ highlight what your product/service does
(“our umbrella opens fast!”)
•‘Benefits’ highlight how your product/service improves a person’s life
(“our umbrella keeps you 100% dry from the rain and UV-protected from the sun!”)
See the difference? It’s a subtle but powerful shift. Niche marketing answers not only the “what,” but the “why.”
Why do people crave specialists? Because of the promise of an improved life.
When you focus a targeted market on the benefits you offer, you’re viewed as an expert. And guess what? Expertise and profitability are natural bedfellows.
What are the three top benefits of purchasing from you?