There is a big difference between hunters and farmers.
Hunters lust the quick kill. With shotgun in hand, they prowl the fields for prey. But success isn’t always a given.
Farmers, however, work and wait. With seeds in hand, they prep and nurture the fields. In time, they reap a wildly successful harvest.
Hunting (cold calls, desperate discounts, pestering people) will frustrate you and others. And it may be the reason your marketing isn’t working.
While a few might see your ad and react immediately, the great majority WILL NOT.
Research shows the average reactions*:
30% will not take your offer even if it is free
30% are not interested
30% are interested, but not right now
7% are very open to buying
3% are ready to buy
Now consider farming:
Brussels sprouts take 140–155 days from seed to harvest
Garlic takes 5–7 months
Asparagus takes 1–3 years from crowns, and up to 6+ years from seed
Like planting, successful marketing often takes time. So lay down the gun. You’re in this for the long haul.
Use the germination season wisely:
Blog. Email. Podcast. Post. Video. Nurture. Educate. Inspire.
They’ll be a day when all those efforts come to bear.
In the end, seeds are better than bullets.
*Statistics by Allan Dib, The 1-Page Marketing Plan.
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