Photo courtesy of Lex Melony @lexmelony
Last year, my wife and I celebrated our 25th anniversary in Aruba.
Before the trip, she found info online about a special restaurant there. Ritzy and elegant. Reservations had to be placed months in advance.
Excited, she reserved a table.
Fast forward to Aruba, midweek. It's time for our fancy meal, and we're cruising in our rental car, following directions.
Thirty minutes of winding roads and barren landscapes later, doubt starts creeping in. Are we lost? Do we have the right address?
It was getting dark.
Finally, the GPS led us to a gravel parking lot in the middle of nowhere. Outside of a few cars, it was deserted. Lots of trees, but no buildings in sight.
But then something caught our eyes, off in the distance. A faint flicker.
We parked and walked toward it. And amazingly, hidden behind lush foliage was a big wooden door with the restaurant’s name.
We pushed it open, and BAM!
It was like walking into Willy Wonka's chocolate factory. Flower-lined pathways, marble sculptures, the soothing sound of water.
Up ahead on the stone pathway, we turned a corner. That’s where a hostess welcomed us.
“Mr. and Mrs. Forrester?” she asked. “We’re ready for you.”
Okay….
She led us out the back, to a private beach, where a table waited by the water’s edge. White linen and candlelight.
We enjoyed one of the greatest meal experiences of our lives.
But here’s the thing… without the restaurant's online presence, this hidden gem would have remained, well, hidden.
How did my wife originally find it?
An online review led to a website, which offered an amazing description, which pointed to a reservation page, which resulted in an unforgettable night.
Digital dominoes.
The moral of the story? You can have the greatest restaurant in the world. Or the most mind-blowing product in the universe. But if people can't find you online, you might as well be invisible.
Need Help With Your Online Presence?
So, how about your business? Need some help with your online presence?
A refreshed website?
Email campaigns?
Social media posts?
Blog articles?
Or maybe you need a marketing strategy.
Make some noise and hit the 4th quarter strong this year.
Don't let your business be the best-kept secret in town. Turn your hidden gem into a crown jewel.
Digital marketing works.
After all, we found a gourmet restaurant tucked away in the Aruban wilderness.
About Me
Hey, I’m Brian, co-founder of Genie Jar Digital. Born a Tar Heel but now a Virginian, I’m a father of five and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a smooth moonwalk on a slick kitchen floor. I recently released a young adult novel called Color The Sky With Song.
