We get asked all the time, “When it comes to marketing, what should I do first?”
While the answer is different for everyone (depending on your business journey), we believe in focusing on 5 KEY FUNDAMENTALS.
What are they?
Check out our infographic below.
Evaluate your business in these five areas. How are you doing?
MARKETING PLAN
-Do I know my target market?
-Do I know my one-liner?
-Do I know my brand personality?
-Do I have a lead magnet?
-Do I have a lead product?
-Do I have a bullseye product?
ONLINE SEARCH RANKINGS
-How do I conduct keyword research?
-What is my approach for SEO results?
-What is my strategy for link-building?
-How do I monitor backlinks?
-How are my local search results?
SOCIAL MEDIA
-What platform does my target market prefer?
-How frequently should I post?
-What time(s) should I post?
-What type of content should I post?
-What are my key call-to-actions?
-How do I measure social media success?
CONTENT CREATION
-Am I creating regular content?
-What type of questions is my target market asking?
-What is my main content platform?
-How do I measure if my content is working?
-Do I offer free or gated content? Or both?
WEBSITE DESIGN
-What is my homepage strategy?
-What are my key call-to-actions?
-What compelling headline am I using?
-Do I have a 1-2-3 customer process?
-Do I have a way of capturing leads?
-How do I convert visitors into customers?
If your business needs help with creating and growing these areas, we’d love to chat.
Schedule a 15-minute free strategy call and let’s get you rolling.