I tried Mailchimp.
Besides the cute chimpanzee, I never liked it.
Creating a campaign made me want to stick something sharp in my eye.
Setting up my audiences felt like brain surgery. And there were tags and segments and database limits threatening to spike my pricing.
Plus, my brain never vibed with the layout. I prefer things simple and intuitive.
And then I stumbled upon Flodesk, an oasis in the email software desert.
About 10 minutes into my free trial, the word “Hallelujah!” might have slipped from my lips. Maybe there was pixie dust and an angelic chorus, too.
So why am I so high on Flodesk? Here are some quick thoughts:
Gorgeous emails with ease
If you’re looking to create attention-grabbing emails, Flodesk offers beautiful templates.
All of these are fully customizable, and you can preview them for desktop and mobile. Or if you prefer building your own, the drag-and-drop system works smoothly.
There are 30 pre-formatted text and image layouts. Colors, fonts, and layout blocks can all be customized. You can also choose from more than 100 fonts.
Simple user interface
One word to describe Mailchimp’s interface? CLUNKY. For priming the creative pump, the Mailchimp UI provides zero inspiration.
Flodesk, however, feels like entering an artist’s studio. And it has just four key sections:
Emails
Audience
Workflows
Forms
You’ll be up and running in no time. Goodbye, learning curve. Hello, email campaigns.
Unlimited emails to unlimited subscribers
With many email programs, the larger your list, the more you get charged. It’s a punishment for growing your list.
Flodesk’s price remains the same even when your list grows exponentially.
We also have a 50% off link if you’re interested in getting started.
Segmenting made simple
This is what made me quit Mailchimp. There were too many restrictions.
And honestly, it got confusing. How many segments could I create before my pricing tier increased?
So where are the tags in Flodesk? The smart software does it for you in the backend. The tagging is automated based upon user behavior.
With Flodesk, I can create as many segmented groups as my little heart desires.
Need a segment for potential customers?
Paying clients?
Conference attendees?
Male clients ages 25-49 who have brown hair and like heavy metal?
Your imagination is the only limit.
Create landing pages hosted on Flodesk servers
Here's a handy feature in Flodesk.
If you’re in a pinch, create an email in Flodesk, then copy the online link without sending the email.
Presto! You have an instant landing page with a unique URL.
This could be helpful for sending an online proposal or a snazzy client follow-up.
Automated email flows are a breeze
Flodesk calls them “Workflows.”
Creating workflows are drag-and-drop simple.
There are also templates to help you: a Nurture Sequence, Welcome Sequence, Lead Magnet Delivery, and Sales Sequence.
You can easily design triggers, add subscribers to segments, and implement time delays (tell Flodesk how long before moving subscribers to the next workflow step).
Perfect for small businesses
By the way, our Flodesk recommendation is for small businesses.
Large businesses with complex email marketing needs may need to invest in more industrial options.
But for most entrepreneurs, if you’re looking to jumpstart your email marketing, Flodesk is a slam dunk.
Want to give it a try? Start a free trial and take it for a twirl.
And here’s that 50% off link for your Flodesk subscription.
You’re welcome.
Want to dig a little deeper into small business marketing? Download our free PDF.
About Me
Hey, I’m Brian, co-founder of Genie Jar Digital. Born a Tar Heel but now a Virginian, I’m the father of five teenagers and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a mean moonwalk on a slick kitchen floor.
