Website Videos

Why Website Carousels and Videos Can Kill Your Sales

Website Carousels and Videos Can Kill Your Sales

We advise clients to avoid carousels (image sliders, slide shows) on their websites. These are fixed images placed together in a sequence.

Also be cautious of video backgrounds (when a video clip plays automatically as a user visits the page).

Website Carousels and Videos Lower Your Conversions

While there are exceptions, these once trendy tools can hinder your sales.

Here’s a short and fantastic article by Studio 1 Design. These are some takeaways:

  • Unexpected and uncontrollable movement is an irritation factor

  • Sliders confuse website users, because they feature multiple offers at one time

  • Users often ignore the slider because of “banner blindness,” so your slider is essentially a waste of space

  • Users often skip the messages in your slider as they think of it as an ad

  • Sliders slow down your site loading speed, which negatively impacts your search engine optimization (SEO)

  • Sliders don’t always work well on mobile devices

  • Video backgrounds slow down page loading

  • Video backgrounds send away mobile users because the video eats up mobile data

  • Video backgrounds distract from your call-to-action (CTA) as a moving video clip draws attention to itself instead of your CTA

For more info and other alternatives, check out the article.

 

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About Me
Hey, I’m Brian, co-founder of Genie Jar Digital. Born a Tar Heel but now a Virginian, I’m the father of five teenagers and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a mean moonwalk on a slick kitchen floor.